the popular YT video is toyota's attempt to (a) refocus the public eye away from the re-calls and (b) attempt to rebrand the overall image, and stigma, of the minivan
http://bit.ly/doxv0p
initial thoughts...it may take more than the investment in a YT channel, clever lyrics and well produced 'video' (commercial)..but it's a good start. anything phrase with 'wagon' in it is tough to convey as 'cool' or 'not like a station-wagon'
being in the target minivan market (fam of 4, struggling with gas mileage of the 3rd row SUV), i must say that the video was enough for me to reconsider during my next purchase cycle..but found myself going back to thinking...'im sure these vehicles are being cranked out at the same plants where the other faulty brake installs were...seems too risky...i'll be a slow adopter on this'
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