Viewpoints and thought-streams on the cross-section of consumers, content, marketing & innovation...may use an analogy here and there. Opinions are my own.
9.01.2006
Are You Kidding Me?
Penn State recently imposed a ban on drinking DURING the football game OUTSIDE the stadium. As a PSU alumni, I never thought I'd hear the words 'ban', 'drinking' and 'football' in the same sentence. Officials claim that this is in response to an increase in underage citations, destroying of property and an overall 'big drinking problem.' This is college. The atmosphere almost requires drinking as a habit. I don't get it.
So if you prohibit drinking DURING the game, I would assume that drinking consumption would increase BEFORE and AFTER? This situation creates a 'necessity' that will become the mother to the college kids 'invention'. Back in the '90's, kegs were banned...that led to buying cases. Then they passed a 'ban' that required all tailgaiting to shut down one hour after the game was over. Regardless of the attempt to curtail drinking, fans always found a way to have a drink (or seven) and enjoy themselves.
Tailgaiting is a religion at PSU. It's part of the overall experience. Imagine the thirty-something professional being told to 'dump that beer' while enjoying the game on a tv outside of his/her RV during the game. Regardless of the fine, I'm sure they'll be able to afford it and won't care.
Despite what officials claim that this is positioned to clean up the drinking, I can't help but think that this is another means to an end of generating more 'revenue' from the student body and the already cash-cow football program.
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