8.29.2006

A Few Good Reads...

If you have any interest in knowing how Google became...Google, I would recommend John Battelle's "The Search...How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture." For those of who familiar with the rise/fall/rise of the Internet landscape, it provides a great perspective on what helped evolve the Search Engine Marketing sub-culture. It's interesting to learn more about just how close Yahoo! was to becoming what Google is today.

The other is Bo Burlingham's "Small Giants." When it comes to selecting a new employer, or evaluating your existing one, bigger is not necessarily better. Once finished, you'll find it hard to not want to downsize, break off to start your own company or re-evaluate how your company views profits or employee benefits.

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